I have a client searching for the perfect house for her, her family, and her dog. We recently discussed the offer process…
“How much less do I offer?” she asked me.
Red flags waved in front of my eyes – “What do you mean?” I asked.
“What’s the number less I offer?” she queried. ” Do we always offer a set amount off, like five or ten thousand dollars, or do we use a percentage, like 3% or 10%?”
I shook my head and said, “Sometimes we offer full price. Sometimes we should offer less, if it’s overpriced, and sometimes, in a multiple offer situation, we might wind up offering more. If we always offer, say 10% off of asking with every house you like, you’re going to lose a lot of houses, because that’s not the way it works. Some houses will sell for more, some will sell for less, but we cannot make a blanket policy to always offer a certain amount off.”
She understood, because she’s a reasonable woman, and we discussed earnest money, terms and conditions, inspections, etc.
I know, that in the somewhat recession-proof Tri-Cities, we still have access to news from all over. And in many places in America, there are housing markets that demand a lower offering price, because there are desperate sellers. We’re not one of them.
Buying a house can be a numbers game, and I know that for some people, the bottom line is the only one that matters. But I see my role as not just a negotiator, not just an allay, not just a salesperson, but I’ve got knowledge I want to share. What does that make me? A teacher?
In the Tri-Cities we offer what the house is worth, according the market data. We don’t automatically discount because we think we should, or because that’s what they’re doing elsewhere.
Does this advice change if you’re a buyer’s agent? It seems to me that you have an interest in the higher price being paid since it impacts your commission. I am not suggesting you personally would take this approach, but it’s something I wonder about so maybe others do. I like your blog by the way. Thanks.
Scott –
Thanks for dropping by the blog, I’m glad you like it.
Re: your question from above – it’s a great question, because an agent DOES make more when the house is sold for more. This is how I look at it – if we’re assuming a 3% commission for the buyer’s agent side, then every $1,000 more the house sells for, brings $30 more to the agent. After the brokerage takes its cut and other associated expenses are subtracted an agent might be left with between $10 and $20 more. Big whoop, right? Even $10,000 more would leave an agent with a couple hundred dollars more than they would have earned otherwise, and a couple hundred dollars doesn’t buy much in my mind.
I suppose if someone urged the client to spend more with every transaction, that agent would have a nice tidy sum at the end of the year. But how much of a career would that person have in the long-term, after word got around that they had a tendency to have their clients over-offer? In today’s very transparent, increasingly consumer-review-driven real estate climate, I don’t think that’s a smart move for anyone.