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Why I Don’t Put Flyers In Front Of My Real Estate Listings

By in Buyers with 0 Comments

I think it’s really more of the ubiquitous flyer issue.  Ubiquitous among sellers anyway.  “Are you going to put flyers in front of the house?” they ask.

I don’t.  I never do.  No one buys a house only because it looks good on paper.  They buy because they feel emotionally connected to the house.  They never get in the house if they drive by, grab a flyer, read that it has 3 bedrooms and crumple it up and throw it in the back seat because they need 4 bedrooms.

Well, wait..did you read further and see that it has a study that COULD be a bedroom?  Do you just want four bedrooms, but only need three, so if you walked into the perfect home you’d make do without that other room?  You’ll never find out if you glance at the flyer out front but never set foot inside.

Yes, of course everyone can do all the flyer glancing online now (which is another reason you don’t need to waste tons of paper and spend lots of money printing flyers).  But if someone is looking online, they’re taking the time to look at all the pictures, read the description and become ‘hooked’ in a different way.  The flyer doesn’t do that.

And that is one of the reasons why the average days on the market for my listings is 54, and the average in the Tri-Cities is 120.

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About The Author
Cari McGee

My husband and I came to the Tri-Cities in 1994, and we thought it would be a temporary stop on our way to larger cities. He was a television sports anchor at the time, and we planned to go wherever the "next step up" took us. Twenty-plus years later, we're still here and we've loved every minute of it! We have two children now, and we've found the Tri-Cities area is a wonderful place to raise a family. It's a great place to do outdoorsy things -- I like to hike Badger Mountain or run along the river path. I also love reading ... by a cozy fire in the winter or a beautiful picture window in the summer (with the A/C on!). I've been a licensed Realtor since 2004. I earned my managing broker's license in 2016, which means I can run my own brokerage, or create a team of real estate agents and supervise them, which is exactly what I did when I formed the Cari McGee Real Estate Team in 2018! We have administrative and marketing personnel, as well as additional agents to serve you. I became a director of the Tri-Cities Association of Realtors Board of Directors in 2016, became Secretary/Treasurer of the organization, and was elected to Vice President in 2019. Want to talk about real estate? Click here to schedule a meeting with me!

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