Why I Don’t Put Flyers In Front Of My Real Estate Listings

I think it’s really more of the ubiquitous flyer issue.  Ubiquitous among sellers anyway.  “Are you going to put flyers in front of the house?” they ask.

I don’t.  I never do.  No one buys a house only because it looks good on paper.  They buy because they feel emotionally connected to the house.  They never get in the house if they drive by, grab a flyer, read that it has 3 bedrooms and crumple it up and throw it in the back seat because they need 4 bedrooms.

Well, wait..did you read further and see that it has a study that COULD be a bedroom?  Do you just want four bedrooms, but only need three, so if you walked into the perfect home you’d make do without that other room?  You’ll never find out if you glance at the flyer out front but never set foot inside.

Yes, of course everyone can do all the flyer glancing online now (which is another reason you don’t need to waste tons of paper and spend lots of money printing flyers).  But if someone is looking online, they’re taking the time to look at all the pictures, read the description and become ‘hooked’ in a different way.  The flyer doesn’t do that.

And that is one of the reasons why the average days on the market for my listings is 54, and the average in the Tri-Cities is 120.