SEO stands for Search Engine Optimization or, Seek Every Objective

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Usually once a week I hear from a salesperson, “affiliated with Yahoo”, who wants me to pay for some search engine ranking service.  I cut them short with, “You know what, my husband is an SEO, so I’m not going to need your services.  Thank you for calling.” 

Yesterday, I got a call from an SEO company.  The salesperson didn’t actually claim to be with an SEO company.  First he told me he had found my site while looking for land in Oregon.  Then he said he had googled my name in and I came up right away.  But when he googled ‘Tri-Cities, WA real estate’, I was not on the first page, and did I realize that people who know my name are going to find me anyway, but people looking for Tri-Cities, WA real estate weren’t going to find me if I wasn’t on the first page??  He asked me to go to his site, which I did, and search engine optimization is in the name.   I tried to get off the phone then and he said he’d call back another time.

Here’s the thing…if he’s going to all the trouble to google my name in and look at my site, he should go one click further and click on my blog.  There, on the first page he’ll find a post about my husband, the SEO.  I am not going to need the services of an SEO company when I am married to one.

Over on Bloodhound Blog, the always spot-on Brian Brady talks about knowing your customer .  He couldn’t be more correct.  If one click, or one phone call, or one question is going to give you the information you need in order to make the sale or to know if you’re wasting your time, then do it!!

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About The Author
Cari McGee

My husband and I came to the Tri-Cities in 1994, and we thought it would be a temporary stop on our way to larger cities. He was a television sports anchor at the time, and we planned to go wherever the "next step up" took us. Twenty-plus years later, we're still here and we've loved every minute of it! We have two children now, and we've found the Tri-Cities area is a wonderful place to raise a family. It's a great place to do outdoorsy things -- I like to hike Badger Mountain or run along the river path. I also love reading ... by a cozy fire in the winter or a beautiful picture window in the summer (with the A/C on!). I've been a licensed Realtor since 2004. I earned my managing broker's license in 2016, which means I can run my own brokerage, or create a team of real estate agents and supervise them, which is exactly what I did when I formed the Cari McGee Real Estate Team in 2018! We have administrative and marketing personnel, as well as additional agents to serve you. I became a director of the Tri-Cities Association of Realtors Board of Directors in 2016, became Secretary/Treasurer of the organization, and was elected to Vice President in 2019. Want to talk about real estate? Click here to schedule a meeting with me!

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