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Is the FSBO leg still standing?

By in Real Estate Career with 0 Comments

I’ve got a question for other agents and brokers.  The expired and for sale by owner tactic used to be something we always covered.  But is that the case anymore? 

I was super busy this week, covering for others and managing my own business.  I like to spend the morning doing my technology stuff…reading blogs, posting comments, writing on my own blog.  However, this week I didn’t get around to read any blogs or have my technology time until Thursday at around 11am.  I had just settled into my office chair, placed feet on desk, tilted back to read with my laptop on my (surprise!) lap, when our brokerage’s professional coach/co-owner came in.

“Blogging are we?” he almost sneered.

“Well, I was just settling down to…” I began

“Cari, Cari, Cari…” he sighed and grabbed a dry erase marker from my officemate’s desk and proceeded to draw on this white board we have in the office.  “This is the chair of your business…it has four legs…referrals, fsbos and expireds, neighborhood and your ‘A’ list of clients.  Take one away and you fall down.  There is no blogging leg!”

I erased the words ‘fsbos and expireds’ with my finger and said, “Write blogging in there!”

He shook his head and refused.  We got into a good natured argument, both of us holding steadfastly to our convictions.  He does embrace technology, but he prefers to do business the way he knows business works.  I know that if I don’t prosper, the agency won’t, either, in part, so it’s in his best interest to make sure I do well.  And I also know he genuinely cares about all of us and wants us to be successful as people, not just for the sake of the brokerage.  He knows I am the only blogger at our brokerage.  He knows I enjoy writing and therefore a blog is a natural way for me to express myself and build relationships.

So, here is the question…is the FSBOs/expireds leg of the business truly gone, as I stated it is, or am I in the wrong and blogging is another leg that adds to the chair’s stability, but doesn’t replace the FSBOs/expired leg?

Thoughts?  Comments?  Anecdotes?

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About The Author
Cari McGee

My husband and I came to the Tri-Cities in 1994, and we thought it would be a temporary stop on our way to larger cities. He was a television sports anchor at the time, and we planned to go wherever the "next step up" took us. Twenty-plus years later, we're still here and we've loved every minute of it! We have two children now, and we've found the Tri-Cities area is a wonderful place to raise a family. It's a great place to do outdoorsy things -- I like to hike Badger Mountain or run along the river path. I also love reading ... by a cozy fire in the winter or a beautiful picture window in the summer (with the A/C on!). I've been a licensed Realtor since 2004. I earned my managing broker's license in 2016, which means I can run my own brokerage, or create a team of real estate agents and supervise them, which is exactly what I did when I formed the Cari McGee Real Estate Team in 2018! We have administrative and marketing personnel, as well as additional agents to serve you. I became a director of the Tri-Cities Association of Realtors Board of Directors in 2016, became Secretary/Treasurer of the organization, and was elected to Vice President in 2019. Want to talk about real estate? Click here to schedule a meeting with me!

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