Our 2026 Business Plan: How We Show Up for Clients

I don’t have any predictions or resolutions for 2026, but I do know how we plan to conduct our real estate business this year. I shared this on social media this week, and thought it made sense to publish here on our blog, too.

Our business plan for 2026 isn’t about chasing the next shiny thing. It’s about how we treat you, how we communicate, how we give advice, and how we take care of our clients before, during, and long after a transaction closes. (Especially after!!)

These are the principles we use to run our business. Ready? Here’s what to expect when you work with us this year. And every year, for that matter!

Deliver a One-of-a-Kind Client Experience

This one is especially important. It’s what sets the Cari McGee Team apart, IMO.

We treat our clients like the most important part of our business. Because they are! And it doesn’t stop when the keys are handed over.

We stay in touch. We stay helpful. And we stay available as a resource long after the transaction is over…whether that’s answering a question, offering a recommendation, or helping you think through what comes next.

Beyond that, we treat our clients to special gifts or events every month. They get a VIP card with special offers and discounts from 30+ local businesses (more on supporting local businesses below) and national companies. We treat them to special perks all year long.

Nobody will take better care of their clients than us — before, during, and long after closing.

Bring Clarity to Every Client

We don’t believe in “just trust us” advice.

We walk through the numbers. We explain the contracts. We talk through the pros and cons. And we answer the follow-up questions…all of them!

We explain everything without jargon or pressure. If something doesn’t make sense, that’s not on you. That’s on us.

Tell It Like It Is

Sometimes the best advice isn’t the easiest to hear. But our job is to give you honest advice, even when it’s uncomfortable.

That might mean talking candidly about pricing, timing, expectations, or whether a move makes sense right now at all. We believe those conversations are part of doing right by our clients, even when they’re a little uncomfortable in the moment.

We’d rather have a straightforward conversation early than leave you with regrets later.

Put Our Clients’ Interest Above Everything

Our job is to be on your side. Always.

Every recommendation we make is based on what makes sense for you — your timeline, your priorities, and your long-term goals. We negotiate with intention, advocate when it counts, and help you think through the full picture before making big decisions.

Your goals drive every recommendation.

Be Responsive and Reliable

This one shouldn’t be a big deal, but too often in real estate it is.

We believe being easy to reach, following through, and keeping clients informed isn’t a bonus. It’s the baseline. When you call or text, you shouldn’t wonder if you’ll hear back. We do what we say we’ll do, when we say we’ll do it.

Simple, but important.

Support Our Fellow Local Businesses

When newcomers ask me about the Tri-Cities, I don’t tell them about the national chain stores and restaurants. I talk up the amazing local bakeries we have, the farmers and vendors who sell their wares at our great markets, and the incredible restaurants and food trucks all over the area.

We’re invested in this community. We don’t only talk up local businesses, we support them every chance we get with our own dollars and by intentionally introducing our clients to great local businesses every chance we get.

This is our home, too. I believe the Tri-Cities is only as strong as its small businesses and local organizations.

We support local businesses because it’s the right thing to do, and it makes the Tri-Cities a wonderful place to call home.

Why This is Our 2026 Business Plan

This is how we do business in 2026. It’s not a list of goals or resolutions. It’s a standard for how we treat people and how we run our business.

If this sounds like the kind of real estate experience you’re looking for, we’d love to work with you — this year, next year, or whenever you’re ready for a different client experience. Drop me a note anytime!