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Marketing in Tri-Cities, WA

By in Buyers with 1 Comment

First, a little about me.  I’m not a coffee drinker, so instead of stopping at Espresso World on the way into work for a carmelly-coffee thing, I run by McDonald’s and get a large diet Coke with extra ice.  Our local McDonalds’ offered an a la carte large soft drink for 89 cents.  With tax it became 96 cents.  This was ideal.  I would go through the drive-though, hand the cashier a dollar and ask them to put the four leftover cents in the charity drop.  Next window, the drink is in hand and I’m on my way. 

On Monday, the same day the Monopoly game kicked off (I do love the Monopoly game), they raised the price on an a la carte large drink to 99 cents.  So, now it’s $1.07 with tax which means I have to hand over a dollar and a dime and there are only 3 cents leftover for the Ronald McDonald House.  What a pain!  Of course I can afford it, it’s only 11 more cents.  But it’s annoying to get a dollar and a dime and have the charity wait 100 more days for one more dollar. This is poor pricing, plain and simple.  I can’t be the only one who feels this way.  I asked the cashier at McDonalds if this was nationwide move, or just Tri-Cities-wide.  She said she thought it was local.

How does this relate to real estate? The pricing of houses makes a ton of difference.  I’m a fan of pricing on the 5’s or 0’s ($180,000 or $185,000) myself, because of the double exposure it brings. But the extraordinary Ardell at Rain City Guide has a great point, too.

So, think about what’s convenient for the consumer, and what’s going to sell the product.  It might not look right on paper, but if it feels right to the customer, you’ll eventually sell more, and at the end of the day, that’s the job.

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About The Author
Cari McGee

My husband and I came to the Tri-Cities in 1994, and we thought it would be a temporary stop on our way to larger cities. He was a television sports anchor at the time, and we planned to go wherever the "next step up" took us. Twenty-plus years later, we're still here and we've loved every minute of it! We have two children now, and we've found the Tri-Cities area is a wonderful place to raise a family. It's a great place to do outdoorsy things -- I like to hike Badger Mountain or run along the river path. I also love reading ... by a cozy fire in the winter or a beautiful picture window in the summer (with the A/C on!). I've been a licensed Realtor since 2004. I earned my managing broker's license in 2016, which means I can run my own brokerage, or create a team of real estate agents and supervise them, which is exactly what I did when I formed the Cari McGee Real Estate Team in 2018! We have administrative and marketing personnel, as well as additional agents to serve you. I became a director of the Tri-Cities Association of Realtors Board of Directors in 2016, became Secretary/Treasurer of the organization, and was elected to Vice President in 2019. Want to talk about real estate? Click here to schedule a meeting with me!

1 Comment

  1. […] and NONE of the Tri-Cities ones are supposed to fall under the axe.  As you might remember, I’m a diet Coke fan, so dwindling numbers of the coffee giant wouldn’t have affected […]

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