Watch the full video and find the transcript below!
The one thing I wish all sellers knew and understood is that buying a house is an emotional experience. Somebody walks into the house and they are either all in or not at all interested from pretty much the moment they cross the threshold, get a little bit further in. And either as they go in the house more and more good, happy feelings flood through them or more and more “This is not it” goes through them.
I recently had a seller ask me — somebody had come to look at their house and it didn’t have the extra bedroom they needed. And he said, “I wish somebody wouldn’t look at the house when they already know that it doesn’t have what they need.”
And I said, “No, we always want everyone to look at the house, even if they think it’s not gonna have what they need, what they need. Because they’re gonna walk in and fall in love and realize that this thing that they think they need, they don’t need after all. And they buy the house.”
So it’s a very emotional thing, which is why we stage and why we want it to look pristine and perfect, and we present it as we present it…because we wanna get people’s emotions.