An #AskCari Question: How do you decide the price when you list a home for sale?
Watch the full video and find the transcript below!
Transcript of Cari’s answer
The seller and I together decide the listing price.
I will get all of the data from the market — recent solds, recent pendings, recent actives — and present that to the seller. And we’ll discuss time on market, what their plans are, how quickly they need to get going, how much time is or isn’t a factor for them, and then together we discover what the best price for the property would be.
Oftentimes when I’m talking with the seller, there is a little bit of a range that I’m thinking of. For example, if a house is at $700,000 and together we’re thinking $700,000, and then all of a sudden the seller says 725 and I’m like [groans]…sometimes that’s okay and I’ll go with that.
If the seller has completely unrealistic expectations, like $800,000 when everything else is telling us $700,000, I’ll just say, you know, respectfully, we’re not gonna see eye to eye on this. I suggest you talk to another agent. And I won’t work with them.