This month I’m going to focus on a graph that is frankly, frightening, unless you understand some of the whys and wherefores that surround it.
Aaaaaaahh! See? Scary! The 2010 line takes a sharp turn and plummets down in the month of May. If you just glance at it, it appears as if the market has taken a heretofore ungraphed tumble. Even September into October and November of ’09, which saw a decline, did not turn at a right angle like May of 2010 did.
So why is this not as alarming a situation as it appears? Because we are coming off of a banner January through April. Sales were at, on average, 146% of the same month the year before. And, just like we don’t trumpet a significant increase in one month’s sales as a sign that All Is Good And Bright On The Horizon, neither is an decrease of 47% over the same month from last year a sign of the Apocalypse.
Get My Blog Posts by Email (Free)
Enter your email address below if you'd like to have my blog articles sent by email. It's free, and you can unsubscribe at any time.